earn money 155

The Importance of Personal Background Checks -

The purpose of personal background checks is to get a feel for the applicant’s character. Personal and professional references are a good starting point, however, experts in the investigative field caution employers on using this method solely. Prospective employees are obviously going to give references of people whom they trust will provide a good character reference for them. Those references may not necessarily be fabricating information regarding the applicant; they simply may not know pertinent information about him or her.

Another method employer’s use is obtaining a credit report on the prospective employee. While privacy advocates argue the necessity in reviewing credit reports, many employers find them to be full of important information. An employer can determine what types of credit accounts the applicant has open and their history of paying bills on time. For some employers, this is a good indicator of how responsible of an employee he or she will be. Employers also may draw a correlation between credit history, job performance and employee retention. Though these conclusions are heatedly debated, according to the Fair Credit Reporting Act, employers do have the right to investigate much of a person’s credit history as a pre-employment tool.

Credit reports also contain pertinent job and address information. Some employers and private investigation firms use credit reports as a means of cross-referencing information supplied on the employment application. Though credit reports contain much needed personal information, they should be used in conjunction with other personal background check methods in order to have a well-rounded view of the applicant’s character and ability to perform the job duties.

This type of consumer report also contains information that may be valuable, although legally questionable, to the employer. Age and marital status are data that are often reported. Employers should already be familiar with privacy and equal opportunity legislation and be careful not to discriminate on the basis of these facts. The purpose of performing personal background checks is to ensure the safety and security of the company and violating Federal laws is out of the question.

Identity theft, criminal prosecutions, outstanding debt and bankruptcies are all examples of information that can be acquired through a personal background check. As an employer, it is your responsibility to only gather what information you need; information gathered should be directly related to the safety and quality of the company and more specifically, the job performed. For example, if a company needs to hire a receptionist, it might not be necessary to know whether or not he or she has filed bankruptcy recently. Other than using that as a tool to judge character, some information gathered through personal background checks may not be relevant to the position.

If an employer should require a more extensive background check, things such as who someone has dated, use of alcohol or drugs or personal lifestyle can also be obtained. Usually when a firm investigates a person’s background, they may interview neighbors, friends, associated, former co-workers and others to gain a picture of the person as a whole. Some of the information may be of interest to the employer and some may be irrelevant. It is important when hiring an investigator, to let them know specific information you are looking for.

When investigating a prospective employee’s background, it is vitally important to be honest about your intentions. Federal law requires employers to provide separate consent forms for each type of investigation to be conducted; it is also good business practice to be forthcoming about these matters. Background checks on employee’s can save companies money by avoiding potential lawsuits, theft, and costly employee retention. It is usually best to outsource the work to a private firm, if the information is very detailed. For some employers, searching at the local or state level is much more cost-effective and may produce the results they need without outsourcing.

Advertisement

earn money 154

The Basics of Borrowing Money

Are you thinking about starting a business but have no money to do it with? Well, you're not alone. This article will tell you the basics of borrowing money.
A loan is money that is borrowed, and has to be paid back along with interest. If the money is borrowed from an institution such as a bank, this is called a commercial loan. Money that is borrowed from a friend or a relative is called a personal loan.
The borrower, or debtor, is the business or individual that takes out the loan. The lender, or creditor, is the source from which the money was borrowed. The term, or period, is the time that is specified during which the borrower has to use the money borrowed before he has to repay the loan. The maturity of a loan is when a loan term reaches its end. The Principal is the amount that is borrowed from the lender. When you or your business borrows money, the lender wants to know when they will get their money back. Keep this in mind when you are looking for a lending source.
If the business is not able to repay the loan, the lending source has a right to legally come after assets to recoup it's money. The extent to which you are personally liable depends on the business structure your business is operating under.
If you are approved for a loan, that you will have to make scheduled payments (typically on monthly basis) plus interest. A loan can sometimes be set up as a balloon loan. A balloon loan will typically require smaller initial payments and one lump sum of what was borrowed as the final payment at the end of the term.
Borrowing from Institutions
Business loans generally fall into two main categories: short term and long term loans. A short term loan is a loan that is to be payed back within one year. Examples of short term loans include:
Working capital loans
Accounts receivable loans
Lines of credit
Long term loans are loans that are to be payed back typically from one to seven years. Long term loans are typically used for:
an expansion of a business
the purchase of equipment
real estate
Most business loans that are used for starting a business are long term loans.

When you approach an institution for a business loan, it will be looking at you as the business owner as closely as it will be looking at the business itself. One of the ways lending institutions make money is by lending money and they want to be as sure as possible that they get back their money with the interest owed.

The time between applying for a loan and learning that you have been approved (or disapproved) can vary. If you are disapproved, you may be told almost instantly. If you are approved, it may take a few days though it usually takes longer. It may even take several months to learn whether you or your business has being approved for the loan.
Borrowing from Family and Friends
If you don't want to, or can't get a commercial loan, you can consider getting a private loan from family or friends. This is usually real informal. However, you need to be careful because this can lead to ruined relationships.
If you are getting a private loan, it is in the best interest of the lender to have an agreement put in writing. The written agreement should state the principal, the interest charged and the terms of repayment. This puts the lender in better position either write off the loan on his or her tax return or to legally come after you.
You are free to reprint this only if the article text link is included:

earn money 153

The Art of Employee Motivation

If you think that your employees’ poor performance on their designated jobs is costing you a whole lot of loss profits, then instead of just doing a total overhaul of your employee roster, why not try to do some employee motivation tactics to get them to actually come around and be able to save your company from looming bankruptcy. It really is fairly easy and simple to rouse some employee motivation, you just have to take these techniques to heart:

People nowadays are concerned of the lack of importance that is being put into health care plans. Is your company one of those companies who does not provide their employees with the health benefits that they should be entitled too? This is a possible reason why your employees’ morale are down. You need to reassess the situation and try to give them the health benefits that will ensure them that they will be protected by the company that they have been loyal even in their times of sickness. Always remember that a happy worker is a satisfied worker so make sure to use this employee motivation tool in order to give your employees morale a much needed boost.

Remember, companies are usually employed with some women who will, most often than not, become mothers. So it is highly important that you know their needs especially during the time when they would want to avail of their maternity leave. It is important that your company, no matter what kind of product or service you offer, is always sensitive to your employees needs, no matter what gender.

When it comes to having a good health plan for your employees, you must be sure that your health plan is actually of any good or else it would not really do any good to your employees’
morale. Make sure that the health plan will be able to cover all their basic needs and it wouldn’t really hurt if you throw in some added kicks.

Basic health care plans that you can use for employee motivation actually covers the following: full coverage for any basic illness or injury, coverage of hospital payments in case the employee has to be checked in at the hospital or if there are some minor surgeries that need to be done.

Added benefits to further boost employee motivation through a health care plan is through having their dental health covered as well as their optical needs, eyeglass subsidies as well as free dental cleaning and check-ups will be a good treat for your employees and will surely be a great added employee motivation move.

Apart from having a good health care plan for your employee motivation tactics, you must also be able to provide for them some other additional care such as an insurance plan which they can rely on in case something bad happens to them and they are still of service to your company. Even if this employee motivation move will not be availed by the employee’s family during the time of his or her service, your employee can still choose to continue on paying for the premiums of the insurance plan even after he or she has retired from your company. Unfortunately for your employees, once they resign
from a job position at you company the said insurance plan will be revoked since the company will not be able to play for your insurance premiums anymore (remember, all the payments from these employee motivation tactics will actually come from the employee’s salary).

Another great employee motivation move for loyal employees of your company is to have a car loan ready for them, employees who have already served some considerable amount of years in the company should be entitled to a car plan wherein deductions from their salary will be used to pay for their vehicle of choice. This is a great employee motivation move since those who are not able to afford a car (a brand new car at that!) would actually want to continue staying in your company because of this added employee motivation benefit.

From time to time, especially during special occasions, you need to be able to give your employees some added morale boost by organizing events or parties that will foster camaraderie among your employees. A little good time certainly wouldn’t hurt anyone and this will all be in the spirit of good ole’ company fun. Employee motivation directed events such as Christmas parties and company picnics are surely a welcome treat to your seemingly overworked and over fatigue employees.

You must also remember to give your employees some time to unwind like providing your regular employees the benefit of having a two-week paid vacation leave. That’s the least you can do for your employees who you have held captive for the majority of the year in your office.

These are really simple and easy employee motivation tactics that you can do in order to boost your employees’ morale and be able to ensure a good upkeep of your company.

Advertisement

earn money 152

Stuck With A Zero Marketing Budget For Client Gifts?

Would you really dare to give each client a gift of $500 this Christmas? What about something worth $2000? Or maybe $5000?

You think I’m joking right? I mean, here you are struggling with your 50 cent marketing budget and I’m giving you the key to your bankruptcy. At Christmas time, too!

Step up to the roller coaster and you’ll find out how Marie beat the system with some simple, yet smart marketing tactics and how you can too. Yeah, just like that…

Marie Ain’t No Santa Claus!

Nope! She’s just like you and me.

She can do the Ho! Ho! Ho bit, until she’s faced with the prospect of expensive client gifts. Oh sure she wants to revel in the spirit of giving, but her bank balance is screaming for some mouth to mouth resuscitation. And that’s something she can’t ignore.

What’s Worse Is Marie’s Clients Probably Won’t Even Like The Gifts!

Look at yourself. Did you really like that burgundy sweater you got last year? Or that gift basket full of calorie-ridden chocolates that made you wish you hadn’t seen them at all.

Let’s face it. Murphy’s Law, kicks in bigger and bolder at this time of the year than any other. On average (and often because you’re buying gifts in bulk) you’re giving your client a gift that’s so far off the mark that you might as well throw it in your own trash can and save him the trouble.

How Can Marie Play Scrooge And Santa Simultaneously?

There’s one simple concept every business ignores. It’s called Spare Capacity. Hotels are never totally booked, flights are never quite packed to the gills, and by golly, most businesses like yours and mine (no matter how busy) always have some free space and time.

Marie could use this factor to her advantage. If she approached my business, these are the steps she would logically follow.

1-2-3, Cha, Cha, Cha (Here Are The Steps!)

Step 1: It’s all in the way Marie puts it. If she simply asked me to speak to her clients, I might decline, but if she made it extremely tantalizing, I’d be only too willing.

“How would you like to meet with 20 new clients, that would be very keen to do business with you?”

That kind of question would get my curiosity wound up pretty quickly. She can then explain how she would be introducing me to 20 of her top clients. All I had to do was offer each of them an hour of my time. If I did a good job, I would get a whole bunch of new clients that would be quite eager to meet me.

Let’s say I charge $500 for a consultation. Marie could qualify her clients well, and give them each a voucher to meet up with me. In this consultation, they would have the opportunity to throw me any of their marketing issues and I would have the chance to wow them with my fancy footwork.

Step 2: Once we’re in agreement, she would create a voucher that she can give to her clients. This voucher offers them the specified time at my convenience (I only need to meet them in my free time). This voucher would offer them the benefit of some radical, unusual marketing either via the net, phone or in person. To make the deal sweeter, Marie could offer me 20 hours of her time to meet my clients.

Step 3: We give these vouchers to our respective clients for Christmas. We tell them that we’ve bought them a gift that will help them tremendously in their business and that the gift is worth $500 or $2000, as the case may be.

Any one of those solutions would be worth anything from $200 to $20,000, depending on what the client did with the idea.

How does that compare with your $20 gift right now?

Where Do You Start Looking?

There are no rules. Just because you sell product, it doesn’t mean you have to do this Christmas swap with products.

If you sell products like beds, start looking at chiropractors, massage therapists, interior designers. If you look around you, you will find dozens of businesses that will be more than willing to play Christmas gift if there is something in it for them.

If you sell services…ditto. Look for services as well as products. Every one has spare capacity. Services are most highly valued because they’re abstract and based on the person themselves, but you can find products that are sitting in someone’s warehouse and they’d be glad for you to take them off their hands, in return for access to your top clients.

Best of all, this solves the problem of the suitability of the gift. Wouldn’t a business be more excited by a highly prized service than another daily planner?

Why This Concept May Not Work For You

Marie, has got to make sure that I give solid information in the consulting session to her clients. Sales pitches are a no-no. Your swap must be a REAL gift, not some shoddily disguised sales pitch.

Pick your Christmas Partners carefully. A lot could go wrong here if all they’re seeing is dollar signs.

The second reason why this may not work for you is sheer laziness. You might find it easier to step into a gift shop and blow $1000 on gifts for your clients. It’s easy and it beats having to knock on doors and trudge through snow or sun (depending on where you live on the planet).

Hopefully You’re Not That ‘Duh!’

When you give your gift, all you’re doing is trying to make your current client happy (and that’s great!). With Marie’s concept, you’re actually getting a chance to meet another 20 new clients.

Say that quietly to yourself: Twenty new clients without you having to do any selling. You don’t even have to spend any advertising or marketing moolah to get them in the door. Best of all, they will actually be grateful to have you over.

Does that send a chill down your spine? What if you could do this deal with three people just like Marie? Would 80 appointments be good enough for you?

Are You Going To Have a great NEW YEAR Or What?

No one ever told you about Santa Scrooge did they? Well, now that you know, what are you going to do about it? This rocks, my friend. Now go there and create a New Year that’s really worth big bucks in your balance sheet.

If you do, the next time your banker hears Ho! Ho! Ho, he knows it’s not Santa!

Advertisement

earn money 151

Short Sale Success Secrets with Foreclosures

If you're active in real estate investing, you may already realize one of the biggest issues real estate investors face: Finding Great Deals.

Foreclosures at a 52-year High

With foreclosures at a 52-year high, there are thousands of deals available on the market, if you know where to find them and how to secure them. The first challenge you'll face once you locate the property is that most of these homeowners are mortgaged to the hilt. They have no equity, and big loan payments. In fact, many actually owe more than the property is worth!

Most investors will walk away from these deals because they see no obvious profit. That's because they don't know about the Short Sale.


WHAT IS A SHORT SALE?

The concept behind the short sale is simple: your goal as a real estate investor is to convince the bank to sell for less that is owed as payment in full. Of course, this concept is easy - buy the foreclosure from the bank at a big discount, sell the real estate, and make money! So how does it work?

Success with short sales can be accomplished in the following steps:

Step 1: Do your research.
Many new real estate investors make the mistake of waiting until some subion service sends you the list. The disadvantage is that a ton of other investors are also getting the list. If your first contact is to send a letter, forget it. Your letter will be lost in the huge pile the homeowner is getting from all sorts of other investors, credit repair etc. 99% of the time these go directly into the trash or a big basket unread. If you go directly to their door you've got a chance.

So if you're going to mail, be the first to act when the default notices are printed in the local newspaper. Or be the first at your courthouse, if that's where they're filed first. The key to finding investment-worthy properties is to act quickly. Be disciplined and mail out the letters the very same day-in fact take them to the post office. In this business, the early bird really does catch the worm.

Tip for Success: If you don't have a company that publishes your notices of default, check with local title companies or bankruptcy attorneys to see if they offer these services; you need somebody familiar with the subject that visits the courthouse often.

Step 2: Develop your marketing strategy.
When you have located foreclosures, make sure your timing is swift. Mail your initial letters of approach to the homeowner the same day you discover the property. Placing ads in your local papers also helps to generate leads and find homeowners eager to avoid the credit penalties involved with foreclosing.

Tip for Success: A typical advertisement strategy taught in real estate training is to get listed in real estate or credit section of the classifieds. These ads typically have a bold, to the point headline, such as “Avoid Foreclosure” or “Stop Foreclosure, Today!” If you are targeting a specific property type, or reaching for higher market values, specify this in your ad. (Instead of simply “Avoid Foreclosure,” add your target market to the bottom of the ad. Example: “Avoid Foreclosure, call 1-800-555-1212. 500K and up.” You'll make more money in real estate by reaching for high-value properties, and an ad like this shows your prospects that you specialize in helping those with higher value homes avoid foreclosure.


Step 3: Work with the homeowner.
You can't get anywhere without the cooperation, and often gratitude, of the homeowner. The homeowner you are working with has obviously run out of options, but you'll need their trust and confidence if you plan to short sale mortgages. Remember, in these situations, you are often looked at as the “rescuer”. Make sure you explain the homeowner's part in the process thoroughly. Once they deiced to allow you to work with them, there is important paperwork you need them to fill out and sign:

1. an “Authorization to Release” form that gives you permission to contact the lenders and the foreclosing attorneys.
2. a sales contract - signed but leave the purchase price blank. You may need to change the numbers as you negotiate with the bank
3. a financial statement - to show they can't afford to make the payments
4. a hardship letter - to explain in personal terms what happened.

Tip for Success: Remember that this is a stressful time for the homeowner. It's easy to get caught in the excitement of a prospective short sale profit. You can get them to make a decision when you are able to convince them that this is the right option for them Emphasize the benefits of working with you, and then ask for them to take action. Make sure to let them know that once your contract is signed, and the bank accepts it; they'll be free to move on with their life.

Step 4: Negotiate with the bank.
Although banks don't enjoy taking a loss, it is a simple fact of the lending business that short sales are a necessary evil for lenders. Indeed owning the property (a non-performing asset) is even more expensive than selling it for a loss. Consider:

Banks use short sales to drop unwanted property quickly without having to deal with the REO office and go through the long process of putting the home back on the market. When you speak with the Loss Mitigation department, remember, this property is actually costing them money! Federal regulations require somewhere between $300,000 and $800,000 (or more!) to be held in reserve by lenders, which is many times over the actual price of the bad debt.

When you call the bank and ask for the Loss Mitigation Department (the department that handles properties that are in foreclosure) tell the person handling the account that you are trying to help Mr. X with his foreclosure and you are willing to buy the property from him, but due to the condition of the property/declining values/etc. you are only willing to pay X amount. This is where your negotiations begin.

Be firm and polite, but don't ever make threats to not buy or be forceful in your approach. Loss mitigators are often busy and overworked, and they want to see you as somebody who is minimizing the damage - and hassle - of the bad debt.

Tip for Success: Larger banks are the easiest to deal with when working with short sales and foreclosures. This is because the larger banks have more resource, more experience, and more loans! While there are some larger banks that don't work with short sales at all, other banks, such as Wells Fargo or Fairbanks Capital, tend to work with a much larger volume of short sales.
Once you have worked with enough short sales, you'll find that you have inside contacts at some of the larger banks; be friendly, ask them about their day, Develop a rapport. Sometimes, they'll open up about problems they're facing or current trends, which of course, you'll need to keep on top of!


You don't have to be a real estate pro to see the potential for making money with short sales, and now you definitely have some great tools to get started. Great deals in real estate are out there, and with today's market, your potential for profit is limitless. Just keep in mind: do your research, market your services, and treat the homeowners and lenders with respect. When you use this approach with short sales, you can make a win-win for everybody, especially the officers at your own bank when you cash in on your profit!

In the next article, we'll discuss the tricks and tips in convincing the bank to take a big discount on the short sale.

Advertisement

earn money 150

Watch Out for Misleading Pharmaceutical Advertising

In 1997, the Food and Drug Administration relaxed the rules for drug advertising on television and radio. Since that time, the airwaves have been flooded with commercials for all sorts of drugs. Some of them are vague, with a simple “Ask your doctor if drug x is right for you”; others spell out what the drug is used for and devote the commercial to telling you how much you will appreciate your product. Most consumers will probably assume that these commercials are honest, that the drugs will do what the ads say they will do, and that there are no side effects other than those mentioned in the ad. That may not be true, and consumers should be aware that the ads may not tell the whole story, and that they may be misleading.

The pharmaceutical industry spends $9 billion per year advertising their products, and the money they spend on television and radio ads is probably the most effective. Doctors may be skeptical of a product touted by a salesman, but consumers are easily swayed by television ads that show people living happy, productive lives while being treated for an ailment using the advertised product. Unfortunately, these ads may not be completely honest. In 2004, the FDA investigated thirty-six ads for drugs that the agency found to be misleading or incomplete in their descriptions of side effects. Consumers might think that the commercials must be honest, since the FDA wouldn’t allow dishonest commercials to air. Unfortunately, that’s not the case. The FDA does not require pharmaceutical companies to provide screening copies of their advertisements prior to airing. The FDA doesn’t actually see the ads until the consumers do. Several months may pass before the FDA takes action. In the case of misleading advertising, the most the FDA can usually do is ask the companies to either stop running the ads or to change them. These requests aren’t always timely, however. In the last five years, the FDA has asked the drug companies to stop running several ads that had already stopped running!

What this means for consumers is that some doubt should be exercised while viewing a commercial for a new drug. If you think an advertised product may be useful to you, discuss it with your physician, but ask if they know of any problems associated with the product. Research the product on the Internet. When your health is at stake, a little caution may be a good idea.

Advertisement

earn money 149

Web Site Graphic Design

A picture is said to be an expression of a 1000 words. Yes, this may work for an artist. However, a Overland park website designer has to reconsider this while creating a website. A picture may express certain things that need to get to the audience but that may be for websites with humour as their theme.

As a Kansas web designer, you need to meet the demands of your audience and your organisation through quality information and content presented on a website rather than images that slow down the uploading of a website. You need to attract the visitor and not distract him. The Webmaster who realizes these little facts can gain huge success. He needs to remember that, fancy and alluring items do not always attract the customers.

Additional keep-in-mind features

ALT text is important
Including ALT text to a page can be helpful while adding an image on the same page. The ALT characteristic in the HTML tag provides substitute text when a person cannot view an image. The textual information will be displayed if the browser of the user does not allow him to see the images or if the user had disabled the visuals option. The ALT text can contain information on the company apart from a site map and then company's logo.

Handy height and width tags
These tags help the browser to track the size and resolution of the image and the browser automatically decides where to place and adjust the text that is available on the page. This helps to catapult the speed of the page and uploads it easily and more swiftly. This will also allow the users and visitors to access the page textual information on the page without displaying the images nearby. Therefore the webmaster has to keep in mind that the use of height= and width= attributes can be helpful incase the pictures are not viewable.

Interlaced images
These images can help a web page to load in a quicker fashion and bring
convenience on the users end. These are the GIF type of images and are easy to use. The image may appear a bit blurred at the start but it catches up with the browser after some time and comes as an attractive and useful image. These tricky images actually make the user feel that the page uploads fast when it does not in actuality.

Reuse images
The image that is put up on your website gets loaded to the browsers cache of a visitor when he logs on to it. This area of a hard disk stores files that may be needed again for viewing. Therefore, theimages on your website will load onto the users' computer and he can feel the website uploading faster. Thus, you can use one image throughout your site without causing any speed disturbances.

David vs. Goliath images
Several small images instead of one big image can be useful as they download more easily than big images. They can also express the organisations values, products and offerings. They are far faster than normal big size images.

Advertisement

earn money 148

Various Techniques of Search Engine Optimization

SEO techniques are effective procedures to put a website on the first page of search engines such as Google, Yahoo, and MSN for your targeted keywords. These techniques directly help in raising the SERPs (search engine result positions) of the site, increase site traffic and acquire relevant quality links.
If you want people to find your site via a search engine easily, the site will require a high SERP. This means when users search on specific keywords or phrases, they will find your site on the first page generated by the engine. Having the site on the 10th page of search engine results will not give you satisfactory traffic and you can potentially lose thousands of customers and sales.

Let's discuss the techniques that can help you towards achieving a high SERP

1. Domain & File Names
Select a domain name of your site that contains words from your main keyword phrase/query. The domain name should also be easy to spell and easy to remember. Ideally it should only contain alpha-numeric characters and no hyphens for optimum results.

2. Easy to think Keywords
Such keywords are to be used which are searched for in excess on the net. Add keyword synonyms to your content. Make sure you use your keywords from the page you are linking to.

3. Density of placing Keywords
Keyword density is related to the number of times the keyword appears in the text on a particular page. High keywords density is considered spamming by the search engine and can get your site blacklisted. Your keywords should be toward the top of your page and in either every paragraph or every second paragraph depending on your paragraph length.

4. Misuse of SEO Techniques
Misuse of search engine optimization techniques may get your site blacklisted from a search engine. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density too high, mirror pages and mirror sites etc. These are all termed as Black Hat SEO techniques. While these techniques might work to give you a higher ranking for a short time, however in the long run they will slow down your progress and can have detrimental and very damaging consequences.

5. Construction of Titles and Description
Each page should have a different title with two or three of your keyword at the beginning. When search engine results are displayed the title is the first thing people observe and therefore enough time should be spent on constructing a fully optimized and well thought title. Your description should also have at least two or three of your keywords at the beginning as so should your first sentence on the page. There should be a different title, description and first sentence on each page.

6. Authors Biography
At the end of the page place an author biography or company name. This technique will help you to improve the branding of your site and get good rankings for your company name.

7. Website Design
In what way the website is designed is also important. Text content should balance the HTML text. The pages of the site should validate and be accessible in all browsers and from anywhere.

8. Links on the Site
There should always a navigation menu present on the site from where you link to all the important pages of the site. The idea is not trying to optimize the home page alone, but each and every page of the site. The secondary and tertiary pages of the site will only be recognized and indexed by the search engines if the spider can reach those pages. There should not a single broken link on any page of the site especially the index/home page.

9. Links to the Site
This involves ascertaining links that point to your site. The online world is not much different as compared to offline world. The celebrities in the real world are all famous and rich people i.e. have high SERPs. The reason they are famous is because so many people are familiar with them and know about their lives. The same principal applies to web-sties. The more the sites link to your site, the higher it will rank on search engines. This is an ongoing task and therefore a lot of effort should be spent in obtaining links from other sites. In an ideal world you should have all the sites linking to yours and your site not linking out at all. However this is not possible, but the idea should always be kept in mind when trying to acquire links. Also the quality of incoming link plays a big role in determining the overall benefit derived and its effect towards increasing the SERPs. The better the quality the better the result and so on so forth.

These are some of the techniques, which if used effectively can directly help in increasing not only traffic, potential customers but also the rankings on all search engines. In the end it's not only about what you know but how you act. Hard work, dedication and patience is always a recipe for success, whether working online or offline.

Advertisement

earn money 147

Steps involved in making your Business Competitive

These are the fundamental steps that lead a business to a path of progress and competitiveness enhancing efficiency and effectiveness of the business. There are 7 steps that are discussed below:

1. Finding the Gaps
It includes the skills and knowledge your company possesses and is a major determinant of your success. In this step you need to identify your strengths, areas needing further study and areas of concern that could seriously affect your ability to stay competitive. Once you are through with this step, you would have access to practicable online information and other references that will help you bridge any knowledge and skill gaps. Filling these gaps will help in making your organization better prepared and to ascertain benefit from valuable information relating to the various management functions.

2. Pre-Planning
Pre-Planning is the process by which the management of an organization foresee its future and develop the necessary measures and operations to achieve the goals of future. It includes development of the purpose, mission, vision, and value statements of the managing teams; communication of these documents and suggestions for improvement, culture survey to create a base against which change can be compared and last but not the least celebrating achievements and learning from mistakes. After Pre-Planning the team needs to formulate strategies and, clearly identify an action plan on which implementation is to be performed. As part of this phase, you will also need to repeat your mission and restate your company's vision. Although there are many kinds of strategies but in this situation basic strategy should not change much in the short term, whereas sub-strategies can change rapidly in reaction to competitive situations.

3. Financing
Financing plan is developed to increase the business competitiveness through an improved knowledge of the techniques and methods of funding available. Equity and debt are two types of financing available to business. Equity is the money that you put into your business and Debt is what you borrow from others to invest in your business.

4. Involvement of Technology
The businesses are becoming more dependent on technology. By optimizing the use of technology, the business may maintain progress, improve its customer services, and gain a competitive edge over those businesses that are not utilizing their technology. In the modern world the change of information technology has become a vital part in competition with the real world. Now the Question is that why do we use technology in business? The answer is simple that it enhances customer service, can decrease cost, can improve communication, can facilitate research, can increase productivity, efficiency as well as effectiveness in the business.

5. Improvement in Human Resource
Using this resource to its best advantage is a means to maximize the effectiveness of the other entire systems and procedures already in place. The business or an organization having skilled and competitive employees is considered as the most competitive business. Proper human resource management is needed to increase effectiveness in work and to smoothly achieve the goals and accomplish tasks.

6. Marketing strategy
Marketing and related activities in a business, small or large, ensure that your business gets information from its customers, develops and markets the services to satisfy their needs and gets feedback on their satisfaction levels. Marketing acts as an interface between the enterprise and its markets. Marketing can be defined as the function that encompasses most activities between the producer of a good or the supplier of a service and the consumers. It is also a set of business development activities which starts with the consumer from whose needs, the business gets its service ideas and to whom it will sell its services.

7. Process of Quality Assurance
The Process of Quality Assurance in a business refers to planned, and step-by-step activities that determines that testing is being carried out correctly, results are accurate, and mistakes are found and corrected to avoid undesirable outcomes. Quality assurance is a constant set of activities that help the business to ensure that the test results provided are as accurate and reliable as possible. Maintaining quality assurance leads to customer retention, and an image as a competitive business in the minds of clients.

Conclusion
Competition in businesses is now found everywhere and in such a competitive world it is difficult for any new business or start-ups to survive and thrive. Implementation of the above steps can definitely help towards effectively competing in any market.

Advertisement

earn money 146

Affiliate Programs - A Reliable Online Marketing Strategy

Affiliate programs can be a great strategy of Internet marketing and add additional income to your business. Internet marketing through affiliate programs may be easier if you are marketing your own products and have established customers or a stable list of potential customers. However, if you market products that are not your own through an affiliate program, then the following tips can assist in developing an effective marketing strategy.

Buy Them First
Common sense will state that it may not be wise to market products over the Internet especially when the ownership is not yours. You can't really sell something you know little about nor can you guarantee the product will deliver to your customers' expectations. It is advised to sample the product before you sell it. Educate yourself and learn the benefits of the product before you market on the Internet. Bottom line is to test the product!

Get Them While Their Hot
It is important to get hold of the product in its launch phase or when the demand is very high and not many people are aware of the product. Ideally you should start promoting the product when 99% of the market is not aware of it. This will help you to maximize your efforts and generate higher commissions. Make sure to grasp the information of your customers which you can always use to up sell or cross sell your own products in the future.

Set up 'Redirect' Web Pages
You probably already know that having your own website and domain name is a very important strategy of Internet marketing. Having your own website is a critical element to the success of your business. Use your domain to 'mask' the affiliate URL that was issued to you when you signed up. Customers are use to seeing affiliate URL's. There is a drawback however: When the product begins to gain popularity it is harder to sell with long URL's. By using a redirect and bringing customers to your site, gives you a great lead over the other affiliates selling the product.

Devote Your Web Site to One Product/Service
One thing that may have caught your eye that most web site owners share alike is that they will congest their website with thousands of different products on one web page. For more reasons than one this never works. Instead, avoid making this mistake and take your main page, the one that gets the most traffic, center it on your most profitable product or service. Try to focus towards a single product and even if you want to sell more products then ensure that the products are related to each other in terms of their offerings and value. The idea is to develop pages based on themes and then sell relevant products related to those themes. For e.g. if your page is developed to sell plasma tvs then you could always list products from different companies selling these tvs but placing other products like cameras and dvd players will not be a good idea as the customer who landed on your page was looking for tvs alone.

More Time To Online Marketing

You should have time to market online, instead of setting up several web sites, unlimited forms, handling questions after questions (you will get some, not many though), or any other administrative tasks. You can spend your time with what makes money, advertising and Internet marketing and getting your site visited. This is your main priority and should stay that way for the success of your business.

Advertisement

earn money 145

All the programs we list have been thoroughly checked out and are guaranteed to pay. We use these programs daily to make ourselves a monthly paycheck. These are all simple and easy ways to stay at home, and make a great income. Some people do it part-time for the extra $250-$500/month to pay their car payment. Others work full-time and make enough to quit their jobs! It's your choice.

No Boss, No Noisy Alarm Clocks, and Definately No Schedules!

You will make the decisions now. Earn Up to $500-$3500 Every month making a better than average income for doing what you want when you want. Nobody to tell you what to do, nothing to tell you when to wake up, and the day now becomes yours! You get to decide because you have the freedom of working for yourself. Look at yourself as a Consumer Professional!

We aren't Filthy Rich, But We Sure Enjoy What We Do !
We are ordinary people, we don't flaunt our money, dine expensively every night, we just enjoy ourselves and what we do. We have never released this information out until now, and there has been an overwhelmingly successful response from it!

Advertisement

earn money 144

How companies Pay You To Take Surveys

Its really simple. Companies like to find out what the consumer (you) like to spend your money on, and more importantly what you like to spend your time doing. They pay millions of dollars every month in advertising budget to hire people like us to show you how to take these surveys and focus groups. Its really quite simple to understand that these companies MAKE millions just buy knowing more about you.

Somtimes they even pay for your dinner, and sometimes even pay you to get with groups of people to try products in controlled areas they invite you too! ( These are called focus groups.)

Pretty soon you might find yourself getting Paid:

• $5-$100 To Drive Brand New Released Cars
• Free Meals + $40 to Try out a New Restaraunt in Your Area!
• $20 for filling out a short 10 minute email survey
• Get Paid $100-$200 an hour for offline surveys
• Get Paid $50-80 for online surveys
• Over $200 an hour for focus groups!
• Get Paid $90 just for previewing a Movie Trailer!
• Up to $3500 a month just for driving a car around!

People Didn't Believe Us Either When We Started, Now We are Practically Retired!
Nobody believed us when we started, and we hardly believed ourselves. But the money starting pouring in, We were getting paid by MULTIPLE companies somtimes MULTIPLE times a week. We are now making a living from our homes, working a couple of hours a week. Microsoft, Coca Cola, Sears, and many more LARGE corporations are paying you and I for the extremely valuable customer information that they pay the BIG BUCKS for! We are the source between you and these very generous and high paying companies.

Advertisement

earn money 143

Sole proprietorship as a business structure - Advantages & disadvantages

Do you know what sole proprietorship is? A sole proprietorship is a business which has only one owner. It is a 'sole' proprietor in the sense that the owner has no partners. A sole proprietorship essentially means a person does business in his own name and there is only one owner. A sole proprietorship is not a corporation, it does not pay corporate taxes, but rather the person who organized the business pays personal income taxes on the profits, making accounting much simpler.

Most sole proprietors will register a trade name 'Doing Business As'. This allows the proprietor to do business with a name other than their legal name and also allows them to open a business account with banking institutions.

A sole proprietorship has an authority to hire any number of employees because the law makes no distinction between you, the sole proprietor, and the business. Sole proprietorship has also an authority to hire independent contractors of their own choice.

Whether the proprietor has zero or 100 employees or independent contractors, it doesn't make any difference. If you are the sole owner, your business will still be a sole proprietorship.

There are several advantages associated with operating as a sole proprietor. Starting a business as a sole proprietor brings two tax advantages. The first advantage is avoidance of double tax.

Double tax can occur if you carry out your business through a corporation. Corporations are considered as separate entities consisting of many partners or owners. As a result the corporation owners will pay tax on their individual income and the corporation will pay tax on any profits made by the company. As a sole proprietor, you will not pay double tax on your business income because the law makes no difference between you, the sole proprietor, and your sole proprietorship and the business income is treated as your personal income.

The second tax advantage of sole proprietorships is that you can deduct your business losses to the extent of your total income that you may have from all sources, including interest, dividends, and profits.

Operating as a sole proprietor also has some drawbacks. A business organized as a sole proprietorship faces difficulty in raising own capital since shares of the business cannot be sold. Hiring employees may also be difficult. This form of business will have unlimited liability, therefore, if the business is sued, it is the proprietor's who will be responsible.

The second disadvantage is that as a business grows, the risks accompanying the business also tends to grow. To minimize those risks, a sole proprietor has the option of forming a limited liability company.

The principle disadvantage of sole proprietorships is that you are personally responsible for all the debts and the reason for this is that the law makes no distinction between you, the sole proprietor, and your sole proprietorship authorities.

Another disadvantage of sole proprietorship is that you may have to pay high income taxes. You cannot take any tax deduction for your health or life insurance whilst operating as a sole proprietor. A full deduction for your health insurance and a deduction of life insurance policy are offered to corporations, so long as all employees of the corporation are offered the insurance.

In this competition of different businesses, every business is different from each other i.e one thing giving advantage to you may be a disadvantageous thing for the other business. Selecting the best business structure will depend on the factors including your type of business, tax situation, and industry liability among others. Your selection of business structure will have legal and personal applications and therefore it is always advisable to seek professional help in such matters. Getting on the track from day one will take you further and ease your problems in the long run.

Advertisement

earn money 142

Testimonies

• Personally I love it! I take my son to school, come home and start taking surveys. Work for maybe an hour or two, then head off to the gym. Come home and do a few more surveys. Run out to do a few errands and pick up my son from school. Do a focus group or a few more surveys before dinner and I'm done for the day. I fit my work in whenever I can. The part I like best is I can do it for 5 minutes or a few hours .. I can fit it in whenever I have time and I'm not tied down for long periods of time and I never have to leave the house!

• Of course now everyone I know does online surveys for pay too! My mom is retired and really needs the extra money. My sister is just out of college and has a great job .. but really needs a few hundred extra a month for the extras we all enjoy. My best friend just had a baby and when I told her what I was doing and how much I was making she tried it out before going back to work.

• She is so happy she did .. now she stays home with her daughter and makes great money .. and she spends wonderful quality time with her child. This is such a great job I know you will just love it.
  Now you can get started making great money filling out online surveys too. You will receive instant access and can be working by tomorrow! You will have access to hundreds of companies that will pay you to sit home and give your opinion!

Advertisement

earn money 141

NOTE: There is a Limited Number of Openings. If you hurry, you can Guarantee Processing of Your New Application Through.

earnmoneyatnet.com - Instant Access

Instant Lifetime Access to our members area containing:

1. FREE BONUS: "Get Paid to Shop & Eat!"
2. FREE BONUS: "Get Paid to Drive!"
3. FREE BONUS: "Over 300 Additional Work at Home Opportunities!"

Advertisement

earn money 140

Work at home India is India's first work at home company, Work at home India has pioneered the work at home concept in India. Way back in 2000 work at home India started distributing home based work to Individuals, Now work at home India features a lot more work from home jobs both online and offline home jobs then any other company, We are providing home jobs such as data conversion, data processing, email processing, ad placing, data entry, medical transcription, data entry, editing work, paid SMS, paid survey, home webmaster jobs, Free Internet business and many other home jobs. Work at home India is known for its effective customer care and efficiency in the home business field. Work at home India provides high quality work for corporate and firms in the ITES business. We accept Data-conversion, Data Entry, Internet Research. MT, LT, HTML to XML and various other kind of ITES work. We also provide search engine optimization and Online marketing service at par with the industry standards. We also provide a lot more options in the online advertising industry. We sub outsource BPO projects to individuals and bulk customers we also provide telecommuting jobs to home jobs seekers.

If you want to outsource your projects to us we can offer the Most competitive and accurate service. Contact us to outsource your projects.

New Projects in Data conversion and Data entry Updated for Home Jobs and Bulk Outsourcing.

We offer only genuine work at home opportunities, no marketing, no forced matrix, no click based, no paid emails or paid to surf programmes.

Advertisement

earn money 139

We are introducing paid SMS service in INDIA for the first time.

For Individuals

Make money by receiving SMS from us and our affiliates. You can earn 20 paisa per sms and also on the referrals you make for receiving promotional offers and advertisements on your mobile. Now make money on the go.

Visit: www.earnmoneyatnet.com Contact at 9989485265, 9949040265

For Advertisers & Corporate Customers

Now the best form of targeted advertising is at your finger tips. we have a database of 1 Million subscribers spanning all major GSM and CDMA networks.

All our members have agreed to receive promotional offers so no chance of rejection of your message.

Members classified under various sections consisting location, Age, Sex, Marital Status and other groups. Customers sorted out under various preferences and customer taste.

Now earn maximum attention and generate advertisements into sales through our advanced system of converting advertisements into sales directly. Now interact with your customer on the go. know their preferences through our interactive feedback system.

Advertisement

earn money 138

Booking for the work opened for a limited period.

The last lot of work has been successfully completed by a group of 200 home workers with average accuracy of 98%.

We would like to congratulate our members for successfully completing the project 2 months before the dead line. The dedication of our members has earned us reputation with our clients and they are satisfied with our accuracy and management which has led to timely completion of our project.

On this occasion we are making a bonus payment to all the members who have helped us achieve this feat.

Booking now open for new lot of work 2000 home workers needed.

Our experience in the past has proved that working with home workers is a profitable venture and has resulted in significant cost benefits to us and our clients. We have been able to provide the most accurate results at the most competitive rates by saving on floor space, assets, & overhead cost.

People having a computer at home, preferably with an internet connection with good typing speed can apply for this home based data entry job..

Join us now to get the most out of this opportunity. Click below for home based data entry work and other offline jobs.

Advertisement

earn money 137

We are now offering Online jobs to suit the needs of every individual.

The jobs we are offering is not marketing or click based, we totally discourage forced advertising and hits based earning opportunities.

Ad placing - Earning per ad placed.

We are offering currently ad placing work.

The work involves placing of the advertisement snippets which we will provide to various directories, classified sites, blogs, forums and others sites.

We are paying on per ad placed and not like other companies who pay only if the link is clicked.

You can earn any where between 50 paise to 5 rupee for per ad placed in directories and classifieds. You have to submit your report weekly of the sites you have placed the advertisements in, after verification we will pay you according to work done by you.

Payment is made on monthly basis.

You cant use link submission softwares or sites offering mass submission service.

The work is not limited by any means.

A person with average speed can post around 50 to 70 ads or links per hour.

You can earn around 700 to 1000rs per day depending on your speed and efficiency.

You also get paid on referrals joining under you. You will be paid 500rs per member joining under you.

You will be given your own link which you have to promote. You can promote that link anywhere you want. You will get paid for posting the same link and plus you will also get paid for referrals joining through your link.

You will be able given a personal page at www.workathomeindia.com/yourname.htm . you will be able to post your personal message or if you are promoting any other home jobs opportunity then you can post the same there on your personal page. So you can promote all your jobs on the same single page plus you get paid for promoting your own page.

will get a page similar to this.

The advertisements can be of ours or any of our clients or affiliates. You cant add your personal ads or links along with ours else your payments will be with held.

Advertisement

earn money 136

We are now offering Online jobs to suit the needs of every individual.

The jobs we are offering is not marketing or click based, we totally discourage forced advertising and hits based earning opportunities.

Ad placing - Earning per ad placed.

We are offering currently ad placing work.

The work involves placing of the advertisement snippets which we will provide to various directories, classified sites, blogs, forums and others sites.

We are paying on per ad placed and not like other companies who pay only if the link is clicked.

You can earn any where between 50 paise to 5 rupee for per ad placed in directories and classifieds. You have to submit your report weekly of the sites you have placed the advertisements in, after verification we will pay you according to work done by you.

Payment is made on monthly basis.

You cant use link submission softwares or sites offering mass submission service.

The work is not limited by any means.

A person with average speed can post around 50 to 70 ads or links per hour.

You can earn around 700 to 1000rs per day depending on your speed and efficiency.

You also get paid on referrals joining under you. You will be paid 500rs per member joining under you.

You will be given your own link which you have to promote. You can promote that link anywhere you want. You will get paid for posting the same link and plus you will also get paid for referrals joining through your link.

You will be able given a personal page at www.workathomeindia.com/yourname.htm . you will be able to post your personal message or if you are promoting any other home jobs opportunity then you can post the same there on your personal page. So you can promote all your jobs on the same single page plus you get paid for promoting your own page.

The advertisements can be of ours or any of our clients or affiliates. You cant add your personal ads or links along with ours else your payments will be with held.

Advertisement

earn money 135

A Complete India Travel Guide Launched

Your wait is finally over. A complete Travel Guide, www.travelgoindia.com that focuses completely on India has been launched. The days of scratching about for information on India before you embark on a tour of this beautiful country is passé. Learn more about the beauty of this enchanting land from this exhaustively informative website www.travelgoindia.com. This travel guide has quite a few useful tools that enable it to become a traveler’s best friend.

Are you ready to pack your bag but not very sure about your destination? At TravelGoIndia.com you will get to know about some tourist locations, whose existence you were never aware of. No wonder, this is by far the best India Travel Guide that you will find in the Internet. Rich in information, this exclusively India centric travel guide is surely destined to become a tourist’s best pal.

TravelGoIndia.com is conceived to provide travelers with enough information on travel so that it becomes easier for them to take decisions. The website enables you to book hotels in more than 150 Indian cities. You also have the choice to book a luxury hotel or a budget hotel. One added advantage that this complete India Travel Guide has is its ability to book hotels real time through partners and give instant confirmation facility. It has more than 500 hotels of all categories throughout India in its database. You can, therefore, be pretty sure of getting a hotel room anywhere in the country.

Advertisement

earn money 134

Tropical Vacations Introduce You to Nature’s Glory

Tropical Vacations Introduce You to Nature’s Glory

A tropical vacation usually evokes images of images of sultry summer days lounging on the beach and soft breezes caressing you in the evenings while you sip a drink in the evenings. There are so many wonderful tropical vacation packages that give you just that in Mexico, but if you’d like to take it to the next level, consider traveling to the interior as well and experience the full spectrum of nature’s glory. Tropical also means exotic plants, gorgeous birds and chattering monkeys, mountain cliffs and amazing wildlife!

Jungle and Tropical Rainforest Vacations

Ecotourism is one of the most incredible adventures you can embark on in Mexico and other tropical areas of the world. These eco adventures give you the opportunity to see and hear things you would never be able to experience outside of a zoo or museum. In tropical regions of the world there are jungles and rain forests that shelter an amazing array of plants and animals that are colorful, unique and exotic.

Traveling with an experienced guide through the interior of a rainforest or jungle will bring you into a world where time has stood still for thousands of years. Imagine trekking along a stretch of sandy beach your first day, then heading spending the next few days in a rainforest where brilliantly plumed parrots fly overhead, calling to one another and flashing feathers of emerald, ruby and gold. The chatter of monkeys as they swing overhead will delight your group as your guide explains the delicate balance of Mexico’s ecosystem.

There are coral reefs to explore, natural springs and underwater rivers with stunning rock formations and always the crystalline waters of the Caribbean Sea.

In the evenings you’ll view glorious sunsets from atop majestic Mayan ruins or high natural ridges, all part of the protected heritage of the Mexican people. The warm breezes will sweep away the humidity of your jungle day as you relax with your small group of fellow travelers, suspended in time under a brilliant blanket of stars.

Challenge Yourself in the Tropics

If you’re up to something a bit more physical, tropical vacations offer a vast range of topographies for every activity from mountain biking to scuba diving. The mountains of the Yucatan Peninsula offer extremely challenging mountain biking trails and hiking opportunities for solo or group trekking.

Check out some of the stunning vistas you can see from various mountain locations, including views of several of the largest volcanoes in Mexico like Pico De Orizaba, Iztaccihuatl and the still active Popcateptl (which erupted spectacularly less then ten years ago, causing the evacuation of two villages). Near Mexico City you can visit the Pyramids of Teotihuacan, another spectacular example of early Mayan culture.

If you’re a fan of scuba diving, there’s nothing more exhilarating than a tropical vacation for scuba. Cancun offers a variety of packages for exceptional open water diving and cave or cavern diving. Even experienced scuba divers agree that there’s always something new to discover in the elaborate underwater caverns along the tropical beaches of the Mexican shore.

Did you know that the second largest coral reef in the world, the Great Belize Coral Reef, is in Mexico? This tropical reef system

Advertisement